21 Essential SEO Tips andTechniques

At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.

Small Business SEO

January 31, 2011 at 7:26 pm Leave a comment

21 Tactics to Increase Blog Traffic

A considerable portion of my consulting time has recently revolved around the optimization of corporate blogs,As usual, Levonsys find a pattern emerging in the strategies that need attention and the pitfalls that must be avoided.

Tactics to Increase Blog Traffic

Choose the Right Blog Software (or Custom Build)

Host Your Blog Directly on Your Domain
Write Title Tags with Two Audiences in Mind
Participate at Related Forums & Blogs
Tag Your Content
Launch Without Comments (and Add Them Later)
Don’t Jump on the Bandwagon
Link Intelligently
Invite Guest Bloggers
Eschew Advertising (Until You’re Popular)
Go Beyond Text in Your Posts
Cover Topics that Need Attention
Pay Attention to Your Analytics
Use a Human Voice
Archive Effectively
Implement Smart URLs
Reveal as Much as Possible
Only One Post in Twenty Can Be Linkbait
Make Effective Use of High Traffic Days
Create Expectations and Fulfill Them
Build a Brand

 

January 28, 2011 at 9:46 pm Leave a comment

Web Design and Development Company

A Leading Information Technology (IT) firm based in Hyderabad, India. Levonsys is a firm dedicated to provide the best solutions in the IT industry.

At Levonsys, we have the skills to turn your entire online venture into a huge success. Are you looking for a website design company in Hyderabad, India with real style and visual appeal? We have the skills and commitment to make that a reality. We strive to deliver quality solutions by using technology and our vast experience. We offer services like Website Design, Branding, Flash Design, Mobile Applications, Custom Web Applications and Search Engine Optimization (SEO).

Our Services:

Brochure based Website

web design victoria bcUnlike the more traditional forms of marketing, brochure based websites offer a number of added benefits that make them particularly valuable.

Flash Design

logo design victoria bcLet our creative team breathe life into your delivery with an engaging Flash slideshow. Whether it is a speech or a pitch, we can develop an animated Flash movie that summarizes your key points in a captivating presentation format that resonates with your target audience. Create a point of difference and leave a lasting impression with an innovative presentation that inspires your audience.

Online Website Catalogues

identity and branding vancouver islandWhy spend thousands of dollars distributing print catalogues when you can keep Customers updated with an interactive online catalogue. Unlike a traditional brochure, the catalogue system provides you with freedom to truly showcase your entire product range.

Directory Websites

web usability vancouver islandWebsite directories have emerged as one of the most successful online business tools. Classic examples like the Domain and Seek websites demonstrate how effective a well designed directory can be in generating a lucrative online user base. Our directory module provides the perfect platform for any business requiring a robust website solution. If you are looking to implement an online directory, our development team can work in close partnership with you to customize the functionality in accordance with your unique business requirements.

Classified Websites

seo victoria bcOur classified module delivers a rich set of features to transform your website into an income earning asset. Add the power of an internet classified to your website with the integration of a complete advert listing system. A variety of configuration options ensure the system can be tailored to accommodate your individual requirements.

Content Management System

graphic design victoria bcAll Levonsys systems are built on our own proprietary software platform, “Manage My Site” (MMS). MMS is a new breed of website Content Management Systems (CMS).

Software as a Service

css and xhtml vancouver and victoriaSoftware as a service (SaaS) is a new delivery method shaking up a very complacent industry. Despite the rapid growth of the SaaS market, many people have difficulty coming to grips with how this model can be applied to achieve a more cost effective and efficient alternative for their business. The concept is simple and attractive – rather than committing to a sizeable capital outlay for a software application that is installed on a local network environment, like a CRM or accounting package for instance, you pay a small licensing fee for a similar web based solution hosted on a managed service.

December 14, 2010 at 4:02 pm Leave a comment

5 Ways to get Higher Ranking in Google Instant

Google Instant has not killed SEO by any means, despite the rumors. It has simply changed the approach that search engine marketers must take in order to get websites to appear higher in rankings and with their best foot forward. Here are some ways that you can ensure better rankings in the new Google Instant.

1. Include a Keyword in Your Brand Name
If you’re just starting out, you are in luck. Get your primary keyword in your brand name (preferably as the first word), and you will be halfway there, as the first results of the first keyword word entered into searches will probably attract a lot of clicks, especially if your brand dominates the first few results.

2. Include Google Suggest as a Keyword Research Tool
Considering that highlighting a Google suggested term will bring instant results, targeting the terms that come up for your primary keyword is now more important than ever.

In some cases, tailoring your keyword for the most popular phrase (instead of just one keyword) might be a better route, as typing in SEO leads to Google Suggest and Instant opting to show results for the next popular phrase, SEO tips instead of just SEO, putting that single keyword at the bottom of suggestions.

3. Get Locally Optimized for Generic Keywords
If your business has physical locations in one or more regions, now is the time to apply local search marketing to your website and your brand, both on-site and off-site. 73% of searches are for local content, which means you will want to make sure your business comes up instantly, showing people exactly where you are located.

Another interesting change with Google Instant comes for the localized keyword phrases. Since Google knows where people are searching from (whether or not personalization settings on or off), they don’t even need to enter keyword plus a city, if they type in type in just the keyword, they will be receiving instant local results when applicable without having to add on the city in their search.

4. Make Sure Your Online Reputation is Clean
Two of the new Google Instant features is the “Something Different” and “Pages similar to” sections in the left sidebar and beneath the first 10 search results. If someone is looking for your brand, and you have some negative entries in the top 5 to10 results, chances are they will be easily tempted to check out your competitors instead.

By having lots of positive online presences online (such as local search profiles, social media profiles, blogs, subdomains, etc.), you will be able to push down those negative results so that you will make a good first impression with your top 10 search results.

5. Dominate Search Results with Multimedia
It doesn’t matter whether your brand is a business or just yourself. Producing a wide variety of content will ensure that when someone types in your name or brand, they will only find you!

Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

November 1, 2010 at 10:03 pm Leave a comment

5 Ways to get Higher Ranking in Google Instant

Google Instant has not killed SEO by any means, despite the rumors. It has simply changed the approach that search engine marketers must take in order to get websites to appear higher in rankings and with their best foot forward. Here are some ways that you can ensure better rankings in the new Google Instant.

1. Include a Keyword in Your Brand Name
If you’re just starting out, you are in luck. Get your primary keyword in your brand name (preferably as the first word), and you will be halfway there, as the first results of the first keyword word entered into searches will probably attract a lot of clicks, especially if your brand dominates the first few results.

2. Include Google Suggest as a Keyword Research Tool
Considering that highlighting a Google suggested term will bring instant results, targeting the terms that come up for your primary keyword is now more important than ever.

In some cases, tailoring your keyword for the most popular phrase (instead of just one keyword) might be a better route, as typing in SEO leads to Google Suggest and Instant opting to show results for the next popular phrase, SEO tips instead of just SEO, putting that single keyword at the bottom of suggestions.

3. Get Locally Optimized for Generic Keywords
If your business has physical locations in one or more regions, now is the time to apply local search marketing to your website and your brand, both on-site and off-site. 73% of searches are for local content, which means you will want to make sure your business comes up instantly, showing people exactly where you are located.

Another interesting change with Google Instant comes for the localized keyword phrases. Since Google knows where people are searching from (whether or not personalization settings on or off), they don’t even need to enter keyword plus a city, if they type in type in just the keyword, they will be receiving instant local results when applicable without having to add on the city in their search.4. Make Sure Your Online Reputation is Clean
Two of the new Google Instant features is the “Something Different” and “Pages similar to” sections in the left sidebar and beneath the first 10 search results. If someone is looking for your brand, and you have some negative entries in the top 5 to10 results, chances are they will be easily tempted to check out your competitors instead.

By having lots of positive online presences online (such as local search profiles, social media profiles, blogs, subdomains, etc.), you will be able to push down those negative results so that you will make a good first impression with your top 10 search results.5. Dominate Search Results with Multimedia
It doesn’t matter whether your brand is a business or just yourself. Producing a wide variety of content will ensure that when someone types in your name or brand, they will only find you!

Our SEO Professionals team at Levonsys performs marketing research, suggest the best search engine marketing channel like SEO, SMO, Google sponsored listings (paid listing) and how to make a SEO friendly website for your online business.

Levonsys

3CubeTowers, 4thFloor, WhitefieldsRoad, Kondapur,Hyderabad-500084

Ph: +91-040-40128371.

sravan@levonsys.com

sales@levonsys.com

sravankumarlevonsys@yahoo.com

http://www.levonsys.com

November 1, 2010 at 7:17 pm Leave a comment

How to use PostRank for SEO

PostRank is one of the most exciting research services available to bloggers and content publishers. PostRank can be used to find the top contents on the Internet, determine the level of social engagement per each post, and even track the performance of an RSS feed. The service does have a paid plan for those who want to add another layer of analytics to their existing platform. While I do suggest publishers giving this feature a try, you really do not have to come up with new content ideas.
In a perfect world, you’d do what you want to do and Google will find your content and rank it high in the SERPs. In reality, you will have to come up with new ways to expand your target keyword list and produce content relevant to your new keywords.
There are multiple ways you can go about finding new ideas for your articles with PostRank. For starters, you can just keep track of the hot content in those popular categories. Let’s say you are interested in topic a. All you have to do to track it is by using the following
URL: postrank.com/topic/a
That will give you a list of top websites about your topic of choosing. You can also see which sites have moved and down in the rankings recently. Best of all, you can analyze top posts per site to find out what is working for your competitors.
At Levonsys we use cutting edge, targeted Search Engine Optimization and Search Engine Marketing techniques to maximize relevant traffic to your web site. Our SEO strategies are dynamic and designed to produce long-term results.
Levonsys
Email: sales@levonsys.com | Website: www.levonsys.com

October 29, 2010 at 8:31 pm Leave a comment

How to get more visitors with Google Instant search

Google Instant is a new search enhancement that shows results as you type. Recently, Google released Google Instant. You have to adapt to this change if you don’t want to lose many website visitors. In this article, we’ll explain what Google Instant is and you’ll learn what you can do to benefit from the change.

What is Google Instant?
Google Instant is Google’s new way to display search results while the user is typing the query. Google tries to complete the query during the input.
For example, when you enter “bike h” then Google will display the results for the keyword “bike helmets” because Google thinks that this is the most likely query.
Google Instant will not display the search results for the keywords “bike h”, which are totally different. If you want to get the results for “bike h”, you have to click the search button.
Benefits
Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
What does this mean for your website?
It’s very likely that the search behavior of searchers will change. Until now, people had to think to refine their queries. With Google Instant, surfers get suggestions while they are typing and many of them will select one of the suggestions.
That means that some search terms will get many more searches than before while the number of searches for other terms will decrease.
How to get more visitors with Google Instant search?
Google Instant automatically completes the search query of a user while typing. Google uses the keywords of Google Suggest to complete the query.
That means that the keywords that Google Suggest uses will get even more traffic than before. For that reason, your web pages should be optimized for the keywords that Google suggests.
Google Instant is not a new ranking algorithm. It is just a new way in which Google displays the search results. Some keywords will now get fewer impressions, some keywords will get more impressions.
At Levonsys, we are constantly researching and innovating with new Search Engine Optimization techniques to ensure we are giving clients the best possible SEO services, and the best possible results. Our Search Engine Optimization goals may be ambitious, but we also make sure they are achievable by using tried and tested ethical Search Engine Optimization techniques.
Levonsys
Email: sales@levonsys.com | Website: www.levonsys.com

October 28, 2010 at 7:23 pm Leave a comment

SEO Competitor Analysis Checklist

Understanding your competitors – their strategy, their tactics, their level of success, etc. is crucial to the success of your SEO initiatives. I am not just talking about your traditional competitors, I am referring to the other sites occupying spots in the SERPs (search engine results pages) for keywords that you are targeting.
Many free competitive analysis tools are out there, but you have to know where to look for them. Here are some of the SEO tools that I use for competitive analysis and what I specifically use them for:

SEO Competitor Checklist that covers the following:

  1. Identifying broad and niche competitors to analyze
  2. Onsite competitive analysis (keywords, content and technical analysis)
  3. Offsite competitive analysis (backlinks, link building strategy)
  4. Competitor surveillance (keeping tabs on their SEO strategy)

Competitor analysis for SEO is much more valuable than people realize. You should think of it as free marketing insight as to how your SEO campaign could perform. Think about it. In some cases these companies have invested thousands of dollars in their SEO, and with the right analysis, you could see what is working and what you shouldn’t waste your time on.

For any successful online business, a significant presence in search engines like Google, Yahoo, MSN is a must. At Levonsys we Optimize your website and Increase the traffic. We make your website appear in the top positions in the results of major Search Engines.

Levonsys

Email: sales@levonsys.com | Website: www.levonsys.com

October 27, 2010 at 9:51 pm Leave a comment

Top SEO Addons for Mozilla Firefox

Firefox addons has made the browser famous among the list used now. Firefox browser is not only known for its Firefox addons but also for its features and performance. There are loads of firefox addons available for various purposes around the corner. I use addons mainly for SEO purposes as it helps me a lot in reducing the time. There are more and more webmasters emerging out these days so I thought of sharing few useful firefox addons which can help them.

Here are top SEO addons that you can add to Firefox.
SEO Quake – This add-on is best for people who are rushed for time. SeoQuake extension helps to check for competition such as to check PageRank, backlinks, domain age and various other statistics. This SEO add-on helps webmasters deal with search engine optimization and promotional websites.
Link URL: SEO Quake
SearchStatus – Firefox SEO toolbar extension lets you view its Google PageRank, Alexa Rank, Compete Rank, mozRank (SEOmoz Linkscape), Google related links and backward links from Google and Yahoo Site Explorer.
Link URL: SearchStatus
SEO Toolbar –  includes shortcuts to popular PPC Systems, SEO tools, Keyword Research tools, and domain tools: Keyword Discovery, Google Adwords keyword suggestion tool, Competitive Intelligence, Alexa, SEO Toolkit; whois data – Above.com, Moniker, Domain Tools, Register, Network Solutions, Planet Domain
Link URL: SEO Toolbar
Foxy SEO Tool – Free tool that provides several search engine functions such as Yahoo! Site Explorer, Google Site, and Live FromLinks. With this tool you will get web traffic analysis through sites like Quantcast, Compete and Alexa. You also check up on a site through different directories such as Yahoo! Or Dmoz.
Link URL: Foxy SEO Tool
The KeywordSpy SEO / PPC – add-on helping webmasters, advertisers & SEO-analysts to do their PPC & SEO research right from their browser. KeywordSpy PPC Keyword Research – keywords are being gauged by valuable metrics such as ROI, position and number of competitors.
Link URL: The KeywordSpy
KGen – KGen helps webmasters to be able to keep up with word content and the average amount that it appears. It also shows how to not only approve quality but gives statistics. This is also a good tool to help see competitor’s keyword strategy.
Link URL: KGen
At Levonsys, we strive to deliver quality solutions by using technology and our vast experience. We offer services like Website Design, Branding, Flash Design, Mobile Applications, Custom Web Applications and Search Engine Optimization (SEO).

Levonsys
Email: sales@levonsys.com | Website: www.levonsys.com

October 26, 2010 at 9:32 pm Leave a comment

What is Acquisition in Social Media?

It’s important to define what you acquisition strategy per social channel. Your acquisition strategy for Facebook, Your Blog, Twitter, or LinkedIn will each have its own strategy and pull points. When amassing fans I always say go with quality over quantity. Your social presence should be an extension of your brand’s voice. To build that foundation, establish and invite your core customers.

Begin by communicating to your existing database and announcing your brand’s places of contact (Facebook, Twitter, etc.) via e-mail. In addition, link to your profiles and pages on your website at every opportunity.

Key Questions for Acquisition

  • Why should someone follow you or your company?
  • Intimately know your target market then ask yourself how does social media play a role into my target markets life?
  • What can you offer or what are their expectations from you?
  • What are the acceptable offers within this channel (think Facebook, Twitter, LinkedIn as channels)
  • Is this channel strictly inbound or outbound?
  • How do I integrate my other marketing channels to support and acquire an audience within the social space?

Tell them what they get

A great illustration of this concept comes from a radio commercial I hear from time to time. This commercial is about a chain of weight loss centers. Towards the end of the commercial you hear the announcer say… “you can now find us on Facebook and Twitter”.
What would be more effective and still fit within the space available is something along the lines of “find us on Facebook and Twitter for exclusive weight loss advice”. It’s not enough to state that you can be found within social media – you have to go that extra step and clearly state the benefit someone gets for following you.

Segmentation

An important point when engaging within the social space is asking whether or not you need an inherent segmentation strategy. For instance, Apple has an Itunes Facebook page and an AppStore Facebook page. When you segment out your product bases like this it allows you to easily craft messages and follow the three core steps we outline below.
It also does another very important thing. It allows your audience and customer to segment themselves out. If someone is just a fan of one of your products then they only care about that product. With Apple if you only care about Itunes and Music you join the Itunes page where you get special music related content. If you care about applications you join the AppStore Facebook page.
Our team of web marketing experts at Levonsys will create a SMO strategy that will give your website a good position and exposure in Social Media websites, which in turn will generate targeted traffic and also help create customer loyalty, brand identity among your targeted customers.
Levonsys
Email: sales@levonsys.com | Website: www.levonsys.com

October 25, 2010 at 7:54 pm Leave a comment

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